Toni Belfatto

Toni Belfatto was born in 1973 in Casoli, a small town in the province of Chieti, in Italy's Abruzzo region. Drawing and the arts were his passion from childhood, and in 1989, after visiting a tattoo convention in Bologna, he began working as a tattoo artist.

For more than ten years he trained in artistic tattooing, permanent makeup and corrective dermopigmentation, increasingly drawn to the skin as the place where aesthetics meets people's wellbeing. That is where his approach comes from: "Skin is a vehicle for emotions."

In 2007 he became CEO of Orsini & Belfatto, a company that supplies dermopigmentation equipment and products and also runs a training academy, where he has trained generations of professionals. Since 2009 he has been co-owner of the Tricopigmentazione® trademark (Tricopigmentation), the method for hair loss and scalp scars that he develops and teaches, based on the optical illusion of hair and on resorbable pigments.

In 2008 he took part in an international project to produce a manual of facial dermopigmentation, translated into five languages and written with specialists in infectious diseases, microbiology and dermatology. From 2010 to 2013 he sat on the International Committee of the World Permanent Makeup Championship in Moscow. In 2013 he co-founded AIDER, the Italian Dermopigmentation Association, with Ennio Orsini, and he is its president.

He has written manuals translated into several languages: "I segreti del trucco iperrealistico. Il sopracciglio maschile e femminile" (2014; in English "The secret of hyperrealistic makeup: the male and female eyebrows"), "La Tricopigmentazione, l'originale" (2015) and "Trucco permanente. Il tuo percorso verso il successo: dalle pagine alla pelle" (2019), a 306-page book intended as a reference for practitioners. With Sara Lopez, Olga Kravchenko and Elena Nikora he also wrote "Permanent Makeup: The Essential Steps to Become an Artist" (MT.DERM, Berlin, 2019).

In 2017 he launched Tricorigen, a range of products for the scalp, eyebrows and beard. In 2018 he received the International Permanent Makeup Oscar in Curitiba, Brazil, in front of some 400 industry professionals, for his contribution to the technical growth of dermopigmentation in the country, followed in 2019 by a second award for his research into techniques and technologies. On 4 March 2013 Confartigianato Avezzano awarded him a certificate "for research and commitment in the field of aesthetics". In January 2014 the Abruzzo Region presented him and Ennio Orsini with a certificate of merit "for the results achieved in experimentation and research on tricopigmentation"; he has also been recognised by the Province of Chieti.

On 26 October 2019 he opened the Belfatto Lab studio in Città Sant'Angelo, near Pescara, with a dedicated beauty area. Today Belfatto Lab has studios in Casoli, Pescara, Rome and Monte Carlo, and its Academy teaches his methods in Italy and abroad.

As a speaker he has taken part in numerous congresses on aesthetic medicine and dermopigmentation across Europe, the Americas and Asia, from Miami to Saint Petersburg and from Seoul to Medellín, and he works alongside plastic and cosmetic surgeons. Since 2020 he has spoken every year at the national congress of the Italian Society of Aesthetic Medicine (SIME) in Rome, giving two talks per edition on tricopigmentation and corrective dermopigmentation; in 2023 he also spoke at the national congress of the Italian Society of Plastic, Reconstructive-Regenerative and Aesthetic Surgery (SICPRE). On television he was featured in a "Buongiorno Benessere" report (Rai 1, 2019) and appeared on "Porta a Porta" and "I Soliti Ignoti" (Rai 1, 2021).

In 2024 he was a leading figure in the Beauty Area at the Venice Biennale. That same year and in 2025, for two consecutive editions, he served as official curator of the Beauty Area at Casa Sanremo.

On 26 June 2022 he presented the Dermoart Collection, an exhibition in which artists from different disciplines interpret the four specialisations of dermopigmentation; at the launch evening at the Aurum in Pescara he shared the stage with Vittorio Sgarbi. In 2023 he became CEO of Bescot, a professional cosmetics company.

Today he divides his time between clients, teaching and research, guided by the same idea he started with: giving people back an image they recognise as their own, without ever losing the natural look of the face.